Most small business owners and SME founders don’t care about marketing terminology. They care about enquiries. They...
When performance drops below expectation, most organisations respond by increasing activity. More meetings. More...
Most UK small business owners assume that if someone lands on their website, they’ll take the time to read and...
Most SMEs increase activity when performance dips. More outreach, more marketing, more conversations and more pressure....
Buyers are changing how they choose who to work with. They’re not always starting withGoogle anymore, they’re asking AI...
Personal branding is having a moment.
Every week I speak to leaders who are dealing with restructures, budget cuts, or yet another round of uncertainty. The...
Personal branding has grown up fast. What started as a side project for the motivated few has become a core part of how...
I was sitting in a team meeting at my financial services company with about eight people around the table. We were...
You’ve got the logo, the name, the domain, the mildly chaotic Trello board. And you’re officially in business. Now you...
We’ve met so many brilliant founders who believe their work should speak for itself. If the product is strong enough,...