--- title: "Visibility Matters: The Leadership Visibility Co." description: Honest, practical insights on sales and marketing for small business owners from UK sales and marketing experts. Real stories, smart strategy. --- [Skip to content](https://www.leadershipvisibility.co.uk/blog#main-content) [![LVC New Logo TRANSPARENT WHITE](https://www.leadershipvisibility.co.uk/hs-fs/hubfs/LVC%20New%20Logo%20TRANSPARENT%20%20WHITE.png?width=2000&height=2000&name=LVC%20New%20Logo%20TRANSPARENT%20%20WHITE.png "LVC New Logo TRANSPARENT WHITE")](https://www.leadershipvisibility.co.uk/) - [Home](https://www.leadershipvisibility.co.uk) - [For Organisations](https://www.leadershipvisibility.co.uk/for-companies) - [For Independents](https://www.leadershipvisibility.co.uk/for-founders) - Marketing Services - [Outsourced Marketing](https://www.leadershipvisibility.co.uk/outsourced-marketing-services) - [Marketing Strategy](https://www.leadershipvisibility.co.uk/marketing-strategy-services-for-small-businesses) - [Website Review](https://www.leadershipvisibility.co.uk/website-review-services-for-small-businesses) - [Content and Social Media](https://www.leadershipvisibility.co.uk/content-and-social-media-services-for-small-businesses) - [PR and Media Services](https://www.leadershipvisibility.co.uk/press-release-writing-and-media-outreach) - Resources - [Events & Masterclasses](https://www.leadershipvisibility.co.uk/events-and-masterclasses) - [Newsletter Sign Up](https://www.leadershipvisibility.co.uk/join-the-wire-newsletter) - [Join Brand Builders for FREE](https://www.leadershipvisibility.co.uk/join-brand-builders) - Lead Generation - [Lead Gen Healthcheck](https://www.leadershipvisibility.co.uk/lead-generation-health-check) - [Lead Gen for Small Businesses](https://www.leadershipvisibility.co.uk/lead-generation-for-small-businesses) - Sales Pipeline - [How to Build a Sales Pipeline](https://www.leadershipvisibility.co.uk/how-to-build-a-sales-pipeline) - Getting Customers - [How to Get More Customers](https://www.leadershipvisibility.co.uk/how-to-get-more-customers-for-your-business) - [In the Media](https://www.leadershipvisibility.co.uk/press-and-media) - [Insights](https://www.leadershipvisibility.co.uk/blog) - Case Studies - [The CISO Hub](https://www.leadershipvisibility.co.uk/case-study-the-ciso-hub) - [About](https://www.leadershipvisibility.co.uk/about) - [Get in Touch](https://www.leadershipvisibility.co.uk/contact) - [Free Commercial Check-in](https://www.leadershipvisibility.co.uk/book-a-30-minute-commercial-check-in) The Leadership Visibility Co. Blog # Sales, marketing and commercial advice for small businesses [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20The%20image%20depicts%20a%20man%20sitting%20in%20front%20of%20a%20massive%20screen%20that%20displays%20all%20sorts%20of%20purchase%20and%20marketing%20symbols%20in%20bright%20neon%20mag.png)](https://www.leadershipvisibility.co.uk/blog/what-is-zero-click-marketing) - [Libby Crossland](https://www.leadershipvisibility.co.uk/blog/author/libby-crossland) - February 26, 2026 ### [What Is Zero-Click Marketing and Why It’s Already Affecting Your Revenue](https://www.leadershipvisibility.co.uk/blog/what-is-zero-click-marketing) Most small business owners and SME founders don’t care about marketing terminology. They care about enquiries. They... [Read more](https://www.leadershipvisibility.co.uk/blog/what-is-zero-click-marketing) [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20A%20confused%20businessman%20in%20casual%20but%20smart%20clothing%20is%20pouring%20over%20figures%20and%20spreadsheets%20and%20clearly%20trying%20to%20make%20the%20books%20balance.png)](https://www.leadershipvisibility.co.uk/blog/where-to-start-when-performance-isnt-going-to-plan) - [Suzie Thompson](https://www.leadershipvisibility.co.uk/blog/author/suzie-thompson) - February 23, 2026 ### [Where to Start When Performance Isn't Going to Plan](https://www.leadershipvisibility.co.uk/blog/where-to-start-when-performance-isnt-going-to-plan) When performance drops below expectation, most organisations respond by increasing activity. More meetings. More... [Read more](https://www.leadershipvisibility.co.uk/blog/where-to-start-when-performance-isnt-going-to-plan) [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20a%20woman%20of%20colour%20is%20sitting%20in%20front%20of%20a%20very%20large%20screen%20with%20lots%20of%20confusing%20symbols%20%20signs%20social%20media%20microphones%20noise%20coming.png)](https://www.leadershipvisibility.co.uk/blog/how-to-make-buyers-understand-what-you-do-in-under-5-seconds) - [Libby Crossland](https://www.leadershipvisibility.co.uk/blog/author/libby-crossland) - February 19, 2026 ### [How to Make Buyers Understand What You Do in Under 5 Seconds](https://www.leadershipvisibility.co.uk/blog/how-to-make-buyers-understand-what-you-do-in-under-5-seconds) Most UK small business owners assume that if someone lands on their website, they’ll take the time to read and... [Read more](https://www.leadershipvisibility.co.uk/blog/how-to-make-buyers-understand-what-you-do-in-under-5-seconds) [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20A%20modern%20vibrant%20coffee%20shop%20with%20a%20young%20man%20in%20his%20late%2020s%20sitting%20and%20drinking%20a%20frothy%20cappucino%20reading%20an%20unnamed%20newsletter%20about.png)](https://www.leadershipvisibility.co.uk/blog/revenue-problems-rarely-sit-where-people-think-they-do) - [Suzie Thompson](https://www.leadershipvisibility.co.uk/blog/author/suzie-thompson) - February 16, 2026 ### [Revenue Problems Rarely Sit Where People Think They Do](https://www.leadershipvisibility.co.uk/blog/revenue-problems-rarely-sit-where-people-think-they-do) Most SMEs increase activity when performance dips. More outreach, more marketing, more conversations and more pressure.... [Read more](https://www.leadershipvisibility.co.uk/blog/revenue-problems-rarely-sit-where-people-think-they-do) [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20A%20sleek%20minimalist%20office%20space%20bathed%20in%20soft%20natural%20light%20with%20lots%20of%20green%20plants%20A%20modern%20wooden%20desk%20is%20positioned%20in%20front%20of%20a%20l.png)](https://www.leadershipvisibility.co.uk/blog/how-to-make-ai-recommend-your-business-to-the-right-buyers) - [Libby Crossland](https://www.leadershipvisibility.co.uk/blog/author/libby-crossland) - February 12, 2026 ### [How to Make AI Recommend Your Business to the Right Buyers](https://www.leadershipvisibility.co.uk/blog/how-to-make-ai-recommend-your-business-to-the-right-buyers) Buyers are changing how they choose who to work with. They’re not always starting withGoogle anymore, they’re asking AI... [Read more](https://www.leadershipvisibility.co.uk/blog/how-to-make-ai-recommend-your-business-to-the-right-buyers) [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20The%20image%20features%20a%20room%20full%20of%20diverse%20people%20in%20casual%20clothes%20who%20are%20all%20mingling%20in%20the%20same%20room%20and%20talking%20amongst%20themselves%20i-1.png)](https://www.leadershipvisibility.co.uk/blog/what-is-personal-branding) - [Suzie Thompson](https://www.leadershipvisibility.co.uk/blog/author/suzie-thompson) - January 6, 2026 ### [What is Personal Branding and Why is Everyone Talking About it?](https://www.leadershipvisibility.co.uk/blog/what-is-personal-branding) Personal branding is having a moment. [Read more](https://www.leadershipvisibility.co.uk/blog/what-is-personal-branding) [![](https://www.leadershipvisibility.co.uk/hubfs/DM%20News%20Interview%20with%20Suzie%20Thompson%20Leadership%20Visibility%20Co.png)](https://www.leadershipvisibility.co.uk/blog/interview-with-suzie-thompson) - [Suzie Thompson](https://www.leadershipvisibility.co.uk/blog/author/suzie-thompson) - December 11, 2025 ### [The Real Leadership Crisis Isn’t the Economy. It’s Communication.](https://www.leadershipvisibility.co.uk/blog/interview-with-suzie-thompson) Every week I speak to leaders who are dealing with restructures, budget cuts, or yet another round of uncertainty. The... [Read more](https://www.leadershipvisibility.co.uk/blog/interview-with-suzie-thompson) [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20A%20modern%20photorealistic%20image%20of%20a%20woman%20leader%20in%20smart%20casual%20dress%20standing%20in%20front%20of%20a%20very%20large%20glass%20digital%20screen%20displaying%20o.png)](https://www.leadershipvisibility.co.uk/blog/personal-branding-in-2026) - [Libby Crossland](https://www.leadershipvisibility.co.uk/blog/author/libby-crossland) - December 9, 2025 ### [The Reality of Personal Branding in 2026](https://www.leadershipvisibility.co.uk/blog/personal-branding-in-2026) Personal branding has grown up fast. What started as a side project for the motivated few has become a core part of how... [Read more](https://www.leadershipvisibility.co.uk/blog/personal-branding-in-2026) [![](https://www.leadershipvisibility.co.uk/hubfs/pexels-fauxels-3183197.jpg)](https://www.leadershipvisibility.co.uk/blog/inside-out-leadership) - [David Harrison Miller](https://www.leadershipvisibility.co.uk/blog/author/david-harrison-miller) - December 4, 2025 ### [Inside-Out Leadership: The Four States Every Leader Cycles Through](https://www.leadershipvisibility.co.uk/blog/inside-out-leadership) I was sitting in a team meeting at my financial services company with about eight people around the table. We were... [Read more](https://www.leadershipvisibility.co.uk/blog/inside-out-leadership) [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20The%20image%20depicts%20a%20room%20full%20of%20diverse%20people%20dressed%20casually%20they%20are%20in%20a%20business%20networking%20meeting%20There%20is%20one%20woman%20standing%20in.png)](https://www.leadershipvisibility.co.uk/blog/the-halo-effect) - [Libby Crossland](https://www.leadershipvisibility.co.uk/blog/author/libby-crossland) - December 1, 2025 ### [The Halo Effect and What it Means for Your Business](https://www.leadershipvisibility.co.uk/blog/the-halo-effect) [Read more](https://www.leadershipvisibility.co.uk/blog/the-halo-effect) [![](https://www.leadershipvisibility.co.uk/hubfs/The%20image%20depicts%20an%20entrepreneur%20standing%20on%20a%20st.png)](https://www.leadershipvisibility.co.uk/blog/how-to-get-your-first-client-as-a-new-business-founder) - [Libby Crossland](https://www.leadershipvisibility.co.uk/blog/author/libby-crossland) - November 28, 2025 ### [How to Get Your First Client as a New Business Founder](https://www.leadershipvisibility.co.uk/blog/how-to-get-your-first-client-as-a-new-business-founder) You’ve got the logo, the name, the domain, the mildly chaotic Trello board. And you’re officially in business. Now you... [Read more](https://www.leadershipvisibility.co.uk/blog/how-to-get-your-first-client-as-a-new-business-founder) [![The hidden costs of an invisible founder ](https://www.leadershipvisibility.co.uk/hubfs/The%20hidden%20costs%20of%20an%20invisible%20fouunder%20%20-%20The%20Leadership%20Visibility%20Co.png)](https://www.leadershipvisibility.co.uk/blog/the-hidden-costs-of-an-invisible-founder) - [Libby Crossland](https://www.leadershipvisibility.co.uk/blog/author/libby-crossland) - November 13, 2025 ### [The Hidden Costs of an Invisible Founder](https://www.leadershipvisibility.co.uk/blog/the-hidden-costs-of-an-invisible-founder) We’ve met so many brilliant founders who believe their work should speak for itself. If the product is strong enough,... 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