Buyers are changing how they choose who to work with. They’re not always starting withGoogle anymore, they’re asking AI...
Personal branding is having a moment.
Every week I speak to leaders who are dealing with restructures, budget cuts, or yet another round of uncertainty. The...
Personal branding has grown up fast. What started as a side project for the motivated few has become a core part of how...
I was sitting in a team meeting at my financial services company with about eight people around the table. We were...
You’ve got the logo, the name, the domain, the mildly chaotic Trello board. And you’re officially in business. Now you...
We’ve met so many brilliant founders who believe their work should speak for itself. If the product is strong enough,...
As a senior leader with over four decades in the Communication’s industry I never cease to be amazed by how quickly the...
On the 2nd of September 1987, I started my very first job, an engineering apprentice with Shell. I didn’t know it then,...
I used to believe that if you were competent enough, eventually the right people would notice.
We meet and work with brilliant founders who’ve been taught that credibility comes from complexity: dense posts,...