--- title: Revenue Problems Rarely Sit Where People Think They Do description: "The Wire: Marketing and commercial insights from The Leadership Visibility Co. for small business owners and independents." image: https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20A%20modern%20vibrant%20coffee%20shop%20with%20a%20young%20man%20in%20his%20late%2020s%20sitting%20and%20drinking%20a%20frothy%20cappucino%20reading%20an%20unnamed%20newsletter%20about.png --- [Skip to content](https://www.leadershipvisibility.co.uk/blog/revenue-problems-rarely-sit-where-people-think-they-do#main-content) [![LVC New Logo TRANSPARENT WHITE](https://www.leadershipvisibility.co.uk/hs-fs/hubfs/LVC%20New%20Logo%20TRANSPARENT%20%20WHITE.png?width=2000&height=2000&name=LVC%20New%20Logo%20TRANSPARENT%20%20WHITE.png "LVC New Logo TRANSPARENT WHITE")](https://www.leadershipvisibility.co.uk/) - [Home](https://www.leadershipvisibility.co.uk) - [For Organisations](https://www.leadershipvisibility.co.uk/for-companies) - [For Independents](https://www.leadershipvisibility.co.uk/for-founders) - Marketing Services - [Outsourced Marketing](https://www.leadershipvisibility.co.uk/outsourced-marketing-services) - [Marketing Strategy](https://www.leadershipvisibility.co.uk/marketing-strategy-services-for-small-businesses) - [Website Review](https://www.leadershipvisibility.co.uk/website-review-services-for-small-businesses) - [Content and Social Media](https://www.leadershipvisibility.co.uk/content-and-social-media-services-for-small-businesses) - [PR and Media Services](https://www.leadershipvisibility.co.uk/press-release-writing-and-media-outreach) - Resources - [Events & Masterclasses](https://www.leadershipvisibility.co.uk/events-and-masterclasses) - [Newsletter Sign Up](https://www.leadershipvisibility.co.uk/join-the-wire-newsletter) - [Join Brand Builders for FREE](https://www.leadershipvisibility.co.uk/join-brand-builders) - Lead Generation - [Lead Gen Healthcheck](https://www.leadershipvisibility.co.uk/lead-generation-health-check) - [Lead Gen for Small Businesses](https://www.leadershipvisibility.co.uk/lead-generation-for-small-businesses) - Sales Pipeline - [How to Build a Sales Pipeline](https://www.leadershipvisibility.co.uk/how-to-build-a-sales-pipeline) - Getting Customers - [How to Get More Customers](https://www.leadershipvisibility.co.uk/how-to-get-more-customers-for-your-business) - [In the Media](https://www.leadershipvisibility.co.uk/press-and-media) - [Insights](https://www.leadershipvisibility.co.uk/blog) - Case Studies - [The CISO Hub](https://www.leadershipvisibility.co.uk/case-study-the-ciso-hub) - [About](https://www.leadershipvisibility.co.uk/about) - [Get in Touch](https://www.leadershipvisibility.co.uk/contact) - [Free Commercial Check-in](https://www.leadershipvisibility.co.uk/book-a-30-minute-commercial-check-in) # Revenue Problems Rarely Sit Where People Think They Do ![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20A%20modern%20vibrant%20coffee%20shop%20with%20a%20young%20man%20in%20his%20late%2020s%20sitting%20and%20drinking%20a%20frothy%20cappucino%20reading%20an%20unnamed%20newsletter%20about.png) - February 16, 2026 ![Suzie Thompson](https://www.leadershipvisibility.co.uk/hubfs/Suzie%20website%20.jpg) [Suzie Thompson](https://www.leadershipvisibility.co.uk/blog/author/suzie-thompson) Most SMEs increase activity when performance dips. More outreach, more marketing, more conversations and more pressure. The underlying commercial structure often remains unchanged. We publish a newsletter on LinkedIn twice a week called The Wire. One version focusses on marketing and the practicalities of what your business should be doing from a marketing perspective to generate more leads (written by Libby Crossland) and the  other is the commercial edition, which exists to examine your structuresures and processes (written by me, Suzie Thompson). Each edition focuses on one commercial driver that directly affects income, margin and forecasting stability inside SMEs, independent firms and growing organisations across the UK and Europe. Examples of what’s to come: At The Leadership Visibility Co, we work with SMEs and independent organisations to strengthen the commercial framework and messaging beneath their growth strategy. Next week: **Where to Start When Things Aren’t Going to Plan:** A practical approach to diagnosing commercial friction before increasing activity. Have a specific issue or feeling stuck? Arrange a call with me or [book our Commercial & Messaging Audit.](https://www.leadershipvisibility.co.uk/for-companies)    Blog Post ## Related Articles [![](https://www.leadershipvisibility.co.uk/hubfs/The%20paradox%20of%20competence%20=%20The%20Leadership%20Visibility%20Co.png)](https://www.leadershipvisibility.co.uk/blog/the-paradox-of-competence) ### [The Paradox of Competence](https://www.leadershipvisibility.co.uk/blog/the-paradox-of-competence) November 7, 2025 I used to believe that if you were competent enough, eventually the right people would notice. 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[Read more](https://www.leadershipvisibility.co.uk/blog/if-your-buyer-needs-a-translator-youve-already-lost-them) [![](https://www.leadershipvisibility.co.uk/hubfs/AI-Generated%20Media/Images/photographic%20A%20confused%20businessman%20in%20casual%20but%20smart%20clothing%20is%20pouring%20over%20figures%20and%20spreadsheets%20and%20clearly%20trying%20to%20make%20the%20books%20balance.png)](https://www.leadershipvisibility.co.uk/blog/where-to-start-when-performance-isnt-going-to-plan) ### [Where to Start When Performance Isn't Going to Plan](https://www.leadershipvisibility.co.uk/blog/where-to-start-when-performance-isnt-going-to-plan) February 23, 2026 When performance drops below expectation, most organisations respond by increasing activity. More meetings. More... 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