Case Study: The CISO Hub

Launching The CISO Hub

The CISO Hub launched to address a structural gap in the cyber security market.

Organisations increasingly need CISO-level leadership, but many do not require — or cannot justify — a full-time CISO. At the same time, MSSPs want to move beyond tool-based services and offer strategic security leadership.

The CISO Hub was created to provide a structured model connecting organisations, MSSPs, and experienced fractional CISOs.

The Leadership Visibility Co. worked with founder Amy Lemberger to prepare the business for launch, shape the commercial model, and build early market credibility through thought leadership, media coverage, and industry visibility.

Early Launch Traction

Press coverage and LinkedIn activity worked together to build awareness of the fractional CISO model and establish The CISO Hub as a credible voice in the industry.

6 +

Key Media Stories Published

6915

Journalists Reached

423

LinkedIn followers in 4 weeks

11 %

Audience Growth

Market Context

Cyber security leadership is becoming a growing challenge for organisations across the UK and Europe. Regulation, supply chain requirements, and board-level accountability are increasing the pressure on businesses to demonstrate clear cyber risk governance.

At the same time, many mid-sized organisations cannot justify the cost of employing a full-time Chief Information Security Officer.

This has created strong demand for fractional CISO leadership and a new market dynamic is emerging.

Organisations

Need senior cyber leadership without full-time headcount costs.

MSSPs

Want to move beyond tools and offer leadership-level strategic services

CISOs

Increasingly prefer flexible, fractional working models

The Challenge

Amy Lemberger is highly experienced in cyber security leadership.

What she is not trying to be is a marketing or go-to-market specialist.

Like many founders coming from a technical or operational background, Amy has deep expertise in the problem she was solving, but she needed support translating that expertise into a clear commercial launch.

Specifically, The CISO Hub required:

RTM & Positioning

A structured path from concept to commercial conversations then clear positioning for different buyer groups.

Category Messaging

Articulate a new category of service the market hadn't yet defined

Industry Credibility

Early trust signals through media coverage and thought leadership

Visibility Strategy

A plan to attract partners, CISOs, and clients from launch.

Our Approach

Launching a new category in a specialist industry requires clarity, credibility, and structured market entry.

Our work with The CISO Hub focused on three core areas.

Go-to-Market Strategy

We worked with Amy to translate the concept of the CISO Hub into a clear route-to-market, identifying priority audiences, structuring early commercial offers, defining engagement models for partners and CISOs, and creating a practical launch sequence. The objective was to move from concept to real commercial conversations quickly.

Narrative and Thought Leadership

The cyber security industry is crowded with vendors, consultants, and technology platforms. To stand out, The CISO Hub needed a clear and credible voice. We developed industry narratives around cyber security as a leadership issue, the limitations of tool-led models, and the structural shift toward fractional CISOs.

Visibility & Industry Credibility

Rather than relying on broad marketing, the launch focused on building credibility within the cyber security and business leadership communities, through press outreach, thought leadership articles, LinkedIn content aligned to press narratives, and founder-led commentary on industry issues.

Key Results

MSSP Partners

In various onboarding stages

CISOs in the Pipeline

At various stages of engagement

Partner Conversations

Industry conversations with potential MSSP partners, alongside introductions to organisations exploring fractional CISO support

CISO Engagement

Engagement from cyber security professionals interested in the platform model and the fractional working opportunity

inbound Interest

Increased inbound interest following press coverage and LinkedIn activity, opening commercial opportunities.

Industry Awareness

Increased recognition of The CISO Hub model within the cyber security community

Market Positioning

Stronger positioning for future partnerships and collaborations

Founder Visibility

Growing recognition within the cyber security leadership community

CLIENT PERSPECTIVE

Amy Lemberger - Founder, The CISO Hub

The work with The Leadership Visibility Co. helped turn the concept of The CISO Hub into a clear market conversation.

As someone coming from a cyber security leadership background, I knew the problem the industry was facing. What Suzie and Libby helped do was translate that into positioning, narrative, and visibility that the market could understand.

The launch activity created early awareness of The CISO Hub model and opened valuable conversations with partners, CISOs, and organisations interested in fractional cyber security leadership.

I continue to work with LVCo as my commercial partner.

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The CISO Hub

How The Leadership Visibility Co. helped bring a new cyber security talent hub to market