Brand Builders

Win more work without figuring it all out alone. 
Brand Builders is for founders and independent experts who want more leads, more clients, and a more reliable flow of work.
It’s where you get clear on what to say, how to show up, and how to build demand that supports sales.
Practical support. Live sessions. Clear direction. Built for people running real businesses.

What's inside Brand Builders

 

The Vault

Playbooks and guides on positioning, messaging, ICP, offers, outreach, LinkedIn, proof, credibility, pricing conversations. Updated regularly.

 

Private community

Hosted on Heartbeat. Access anytime. Ask questions, share drafts, get feedback, stay moving.

Regular live events

Topic deep dives, workshops, and Q&As. Bring what you’re working on. Leave with a clear next step.

Templates & prompts

To help you write faster and show up consistently. Posts, outreach, intros, profiles, offers. Less staring at a blank screen

Media & outreach

How to pitch. What to say. Who to reach. How to get noticedby journalists and the right platforms, without making it your full-time job.

LinkedIn profile building

Step-by-step guidance to make LinkedIn work for you. Clear headline, About, proof, structure, and how to turn views into conversations.

Help / ask anything

Stuck on a post, message, offer, pricing conversation, orpitch. Ask. Get answers quickly from the community, the founders, and experts.

Peer to peer support

Support from people building businesses alongside you. Plus member match-ups to meet people you’ll get on with, and may do business with.

TESTIMONIAL

Mani D - Freelance Creative Director

The last Brand Builders session was genuinely helpful for me.

Last summer, when I was in the earlier program, it really motivated me to start working on my own brand. Since then, I’ve been busy building the foundations - things like the website, portfolio, and the overall structure.

These sessions are helping me a lot right now to stay on the right path and properly continue and refine what I’ve started.

Sharon M - Career Coach

I joined Brand Builders at the beginning of January to get the dream of my own thriving IT career coaching business off the ground. Within a few weeks of implementing the recommendations, my LinkedIn network has grown, and I have received a few LinkedIn DMs enquiries requesting proposals.

I feel like I am heading in the right direction, and I am really excited to see what the next couple of months have to offer

Affordable personal branding for everyone

What's the cost of membership?

£
180/year
or £18/month

Core Membership

Full access to The Vault
Monthly live events
Constantly updated toolkits & templates

Does this sound familiar?

Client work comes first, so lining up the next piece of work gets delayed
Most new work still comes from referrals
You know LinkedIn matters, but you’re not sure what’s worth saying
You don’t want to post just to stay visible
When you do share something, you’re not sure it’s helping
You want people to understand what you do more quickly
You’d like sales conversations to start further along
You want more inbound interest, without chasing
You’re open to speaking, podcasts, or media, but don’t know where to start

If you answered YES or nodded along to five or more of these, then you're ready to join Brand Builders.

The Brand Builders team

 

Libby Crossland - Leadership Visibility Co (pnk)
Co-founder & director

Libby Crossland

Libby is a senior marketing operator working with independent experts and SMEs. She helps businesses turn complex expertise into clear, buyer-led marketing that supports revenue, not just activity. With 20+ years building businesses and 15+ years leading marketing in-house and at board level, Libby brings practical, sales-aware marketing judgement to organisations that need clarity without hiring full-time.

Suzie Thompson - Leadership Visibility Co (pnk)
Co-founder & director

Suzie Thompson

Suzie left school at 16 and built her way up through sales, marketing, and board roles, often as the youngest leader in the room. She’s led revenues of £20m+, launched national magazines, and steered pivots in tough markets, but her strength is helping people see the value in themselves and making it visible.

As co-founder of LVCo, she brings the commercial lens, the network, and the energy that gets leaders noticed for the right reasons.

Not sure where to start?

Book a discovery call

Let’s talk. A quick call is often all it takes to see where your personal visibility is holding you back, and how to put it right.